Northline Studio
hello@northline.example
https://northline.example
Proposal
PRO-1042
Website redesign and Shopify storefront build
- Prepared for
- Dana Whitfield · Meridian Coffee
- dana@meridiancoffee.example
Introduction
Thank you for taking the time to talk through the shop this week. It was clear that the current storefront is doing your products a disservice: shoppers arrive from Instagram, and most leave before they see anything.
This proposal sets out a focused redesign and a Shopify build that fixes that, without a six-month agency engagement.
Project understanding
You sell a small range of coffee that is easy to buy elsewhere, so the site has to earn the visit rather than assume loyalty. You mentioned the roast subscription is the part you most want to grow, and that the current checkout is where people give up.
We have scoped this around those two goals: get visitors to the products quickly, and make subscribing easier than not subscribing.
Scope of work
- Discovery and analytics review of the current storefront
- Visual design: homepage, product listing, product detail, cart, and subscription flow
- Shopify theme build on a supported, widely used theme
- Mobile-first layout and performance pass
- Subscription flow configuration and testing
- Checkout simplification and abandonment review
- Launch, redirect mapping and post-launch monitoring
Deliverables
- Approved designs for all key pages, desktop and mobile
- Built and tested Shopify theme
- Configured subscription and checkout flow
- Redirect map preserving existing URLs
- Launch checklist and handover walkthrough
- Two weeks of post-launch support for fixes
Timeline
- Phase 1 (week 1): discovery, analytics review, design direction
- Phase 2 (weeks 2-3): design and client review
- Phase 3 (weeks 4-6): Shopify build, subscription and checkout configuration
- Phase 4 (week 7): testing, redirects, launch
Investment
| Description | Qty | Rate | Amount |
|---|---|---|---|
Discovery and design direction Analytics review, competitor scan, one design concept | 1 | $600.00 | $600.00 |
Shopify theme build Homepage, collection and product templates, cart | 1 | $1,400.00 | $1,400.00 |
Subscription and checkout flow Subscription configuration, checkout simplification, testing | 1 | $600.00 | $600.00 |
Launch and handover Redirects, launch, two weeks of post-launch support | 1 | $400.00 | $400.00 |
Payment
50% deposit
$1,500.00
Due to begin
Remaining balance
$1,500.00
Due on completion
A 50% deposit starts the project. The balance is due on launch. If you need different terms, say so in the proposal and we will adjust.
A note for you
Happy to walk you through any of this on a call before you decide.